Art has the power to unite people. It’s a hub for social events and business transactions, fostering stronger communities. Travelers from far and wide are drawn to museums and other cultural attractions because of the quality of the artwork on display. To help the performing arts flourish alongside the booming tourism industry, the Ministry of Culture, Sports, and Tourism launched the “Theater – tourism” initiative a few years ago. Unfortunately, the initiative has failed.
The Ministry’s proposed schedule calls for performances of a 30-minute and an hour-long program by actors and actresses in venues such as the Vietnamese Cheo, Vietnamese Tuong, and the Vietnamese Dance and Music Theaters. The Ministry hoped that by incorporating a musical performance into a cultural tourism offering with Vietnamese identity, they might draw more tourists to Vietnam.
Additionally, creative professionals have a new source of revenue, and the tourist sector can provide more unique experiences to its customers. After the initial excitement died down, the initiative began to progressively fail as its performance fell short of expectations. As a result, travel companies showed little interest in the venture.
Following the two-year lull caused by the Covid-19 pandemic, when theaters reopened and tourism picked back up with an increase in visitors, artists returned to the city in search of work. But cultural authorities have conceded that there is a dearth of quality tourist dramas.
This is a successful effort by Korea. Nanta Cooking and The Queen’s Banquet, Jump Show are two popular attractions among Korean tourists because they allow visitors to unwind while also providing insight into the local culture.
Even without speaking, the subject of the plays is typically rather basic, and the stage design isn’t exactly cutting edge, but the performers always give it their all in order to keep things lively and entertaining.
For instance, the Central Province of Quang Nam is home to the performance show Memories of Hoi An, which has undergone several revisions to become one of the most popular art destinations among tourists.