Luxury
Sofitel
Accor’s luxury flagship. In Vietnam, Sofitel includes the iconic Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza. Sofitel Serviced Residences will debut in Vietnam through the Sun Group partnership.
View Sofitel Hotels →International Hotel Group
Accor
The largest international hotel operator in Vietnam, with 45 properties nationwide and a landmark partnership with Sun Group adding nearly 6,000 keys across Phu Quoc and Da Nang.
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The Largest International Operator in Vietnam
Accor has been shaping Vietnam’s hospitality landscape for over three decades.
Accor is a global hospitality leader with more than 5,800 hotels and resorts in over 110 countries. In Vietnam, it is the largest international hotel operator, with 45 properties nationwide — making the country Accor’s third-largest market in Asia, behind only China and India.
Accor’s presence in Vietnam spans every segment, from luxury landmarks like Sofitel Legend Metropole Hanoi and the beachfront InterContinental Danang Sun Peninsula Resort, to midscale and economy brands like ibis and Mercure. Through its expanded partnership with Sun Group, Accor is bringing several brands to Vietnam for the first time — including Sofitel Serviced Residences, Swissôtel Living, TRIBE and SO/ — and adding nearly 6,000 hotel rooms and serviced apartments across Phu Quoc and Da Nang.
Our Approach
We include Accor as a verified international hotel group because of its scale and diversity in Vietnam. Whether you are looking for a century-old landmark in Hanoi or an all-inclusive beach resort in Phu Quoc, Accor operates a property that fits.
Brands in Vietnam
Accor’s brands across Vietnam.
Accor operates a diverse portfolio in Vietnam, from luxury and lifestyle brands to premium and economy options. Click through to any brand to see its properties in detail.
Luxury Boutique
MGallery
A collection of boutique hotels with distinctive character and stories. MGallery properties in Vietnam include hotels in Hanoi, Hoi An and beyond, with new locations planned through the Sun Group partnership.
View MGallery Hotels →Premium
Pullman
A premium brand designed for business and leisure travellers. Pullman hotels in Vietnam offer contemporary design, meeting facilities and upscale dining in major cities and resort destinations.
View Pullman Hotels →Midscale
Novotel
A globally recognised midscale brand with a strong presence in Vietnam’s major cities and tourist destinations. Novotel properties offer consistent quality and comfortable stays for both business and leisure.
View Novotel Hotels →Premium
Mövenpick
A premium Swiss hospitality brand known for its culinary heritage and “Time to Indulge” moments. Mövenpick operates resorts and city hotels in Vietnam, including beachfront properties.
View Mövenpick Hotels →Midscale
Mercure
A midscale brand with local character and personality. Mercure hotels in Vietnam are designed to reflect the destinations they sit in, with a consistent standard of comfort across cities and resorts.
View Mercure Hotels →Economy
ibis and ibis Styles
Accor’s economy and economy-lifestyle brands. ibis and ibis Styles hotels in Vietnam offer reliable, well-priced stays in major cities, with the design-led character of the ibis Styles brand.
View ibis Hotels →Lifestyle Debut
TRIBE
A design-led lifestyle brand making its Vietnamese debut through the Sun Group partnership. TRIBE Hon Thom Phu Quoc (321 keys) will offer a contemporary, experience-driven stay for modern travellers.
View TRIBE Hotels →Luxury Lifestyle Debut
SO/
A luxury lifestyle brand making its Vietnamese debut through the Sun Group partnership. SO/ Phu Quoc Ruby Beach (300 keys) will bring bold design and a fashion-forward sensibility to Vietnam’s largest island.
View SO/ Hotels →Strategic Partnership
The Accor and Sun Group partnership.
Accor and Sun Group have a decade-long partnership that was elevated in 2026 with a strategic portfolio deal covering nearly 6,000 hotel rooms and serviced apartments in Phu Quoc and Da Nang.
Phu Quoc
Accor brands at the Bai Dat Do mixed-use urban development and Hon Thom island include SO/, MGallery, Grand Mercure, TRIBE and ibis Styles. The first phase includes Grand Mercure Phu Quoc Ruby Beach (250 keys), SO/ Phu Quoc Ruby Beach (300 keys), TRIBE Hon Thom Phu Quoc (321 keys) and ibis Styles Hon Thom Phu Quoc (588 keys).
Da Nang
Accor’s presence at the Da Nang International Fireworks Festival & Commercial Complex and Ba Na Hills includes Sofitel, Swissôtel and MGallery. Bana Hills Hotel Danang – MGallery Collection (250 keys) and Ruby Beach Hotel – MGallery Collection (180 keys) are part of the first phase.
Brand Debuts
Through this partnership, several Accor brands will make their Vietnamese debuts: Sofitel Serviced Residences, Swissôtel Living, TRIBE and SO/. These additions expand Accor’s portfolio beyond its established brands in Vietnam, which already include Sofitel, MGallery, Pullman, Novotel, Mövenpick, Mercure and ibis.
Flagship Opening
Rixos Phu Quoc.
Southeast Asia’s first all-inclusive luxury resort under the Accor & Ennismore umbrella, developed by Sun Group on Hon Thom island.
Rixos Phu Quoc represents a new category of resort for Vietnam: all-inclusive luxury. Located on Hon Thom island, the resort is part of Sun Group’s larger resort and entertainment ecosystem in Phu Quoc. Rixos Phu Quoc opened in late 2026, bringing the brand’s signature “all-inclusive, all-exclusive” concept to Southeast Asia for the first time.
Group Profile
Accor at a glance.
- Founded in 1967, headquartered in Paris, France
- 5,800+ hotels and resorts in 110+ countries
- 45 hotels in Vietnam — largest international operator
- Vietnam is Accor’s third-largest market in Asia
- Brands in Vietnam: Sofitel, MGallery, Pullman, Novotel, Mövenpick, Mercure, ibis, ibis Styles, Grand Mercure
- New brands arriving: Sofitel Serviced Residences, Swissôtel Living, TRIBE, SO/
- Strategic partner: Sun Group (nearly 6,000 keys in Phu Quoc and Da Nang)
Accor’s scale in Vietnam is unmatched among international operators. With 45 properties and a development pipeline that includes the expanded Sun Group partnership, the group’s presence spans from heritage landmarks in Hanoi and Ho Chi Minh City to beachfront resorts in Da Nang, Nha Trang and Phu Quoc.
The partnership with Sun Group is particularly significant because it introduces entire brand categories to Vietnam that were previously absent — all-inclusive luxury (Rixos), serviced residences (Sofitel Serviced Residences), and lifestyle brands (TRIBE, SO/). This reflects Accor’s confidence in Vietnam’s tourism trajectory and its willingness to invest in new formats for the market.
Questions
Accor: frequently asked questions.
What is Accor?
Accor is a global hospitality leader with more than 5,800 hotels and resorts in over 110 countries. In Vietnam, Accor is the largest international hotel operator, with 45 properties nationwide and a growing development pipeline.
Which Accor brands operate in Vietnam?
Accor operates brands including Sofitel, MGallery, Pullman, Novotel, Mövenpick, Mercure, ibis, ibis Styles and Grand Mercure in Vietnam. Through its partnership with Sun Group, Sofitel Serviced Residences, Swissôtel Living, TRIBE and SO/ will make their Vietnamese debuts.
What is the Accor and Sun Group partnership?
Accor and Sun Group have a decade-long partnership that was elevated in 2026 with a strategic portfolio deal covering nearly 6,000 hotel rooms and serviced apartments in Phu Quoc and Da Nang. The first phase includes properties under MGallery, SO/, Grand Mercure, TRIBE and ibis Styles.
Is Rixos Phu Quoc part of Accor?
Yes. Rixos Phu Quoc is operated under the Accor & Ennismore umbrella and is being developed by Sun Group. It is Southeast Asia’s first all-inclusive luxury resort under the Rixos brand and opened in late 2026.
Can Accor hotels be included in a private itinerary?
Yes. Hotels and resorts operated by Accor across Vietnam can be included in private journeys. We pair them with private guides, drivers and experiences to create a seamless trip.
Note
A living page
Accor’s portfolio in Vietnam is expanding rapidly. Several projects announced in 2026 are still under development, and new brands and destinations are expected to be added in the coming years. We update this page as new hotels open and verified details become available.
Plan Your Stay
Stay at an Accor property in Vietnam.
From the historic Sofitel Legend Metropole Hanoi to the all-inclusive luxury of Rixos Phu Quoc, Accor’s hotels can be woven into your private journey. Tell us your dates and interests, and we’ll design the trip around you.
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