Vietnam’s pioneering hospitality developer, behind the arrival of Sofitel, Swissôtel, TRIBE, SO/ and Rixos in Vietnam through landmark partnerships with Accor and Marriott International.
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Founded in 2007, Sun Group is one of Vietnam’s leading private economic groups. It develops world-class tourism, entertainment, real estate and aviation projects across the country, and its hospitality arm — Sun Hospitality & Entertainment (S.H.E.) — manages a portfolio of award-winning hotels, resorts and golf courses.
Sun Group is not a hotel brand itself. It is the developer and owner behind many of Vietnam’s most ambitious hospitality destinations. Its strategy has been to partner with the world’s leading hotel management groups — Accor and Marriott International — to bring internationally recognised brands to Vietnam for the first time. In Phu Quoc and Da Nang, Sun Group is creating entire hospitality ecosystems: resort and entertainment destinations, infrastructure, aviation and the hotels that sit within them.
We include Sun Group as a verified Vietnamese hospitality group because it is the developer behind hotels that carry international brand names. When you stay at an Accor or Marriott property in Phu Quoc or Da Nang, Sun Group is often the company that built it.
Sun Group’s hospitality strategy is built on partnerships with the world’s largest hotel groups. Through these partnerships, several international brands are making their Vietnamese debut.
In July 2026, Sun Group and Accor elevated their decade-long partnership with an agreement covering nearly 6,000 hotel rooms and serviced apartments in Phu Quoc and Da Nang. Sofitel, Swissôtel, TRIBE and SO/ will make their Vietnamese debuts through this partnership.
View Accor →In September 2026, Sun Group and Marriott International exchanged a strategic cooperation document to explore 15 projects under 11 brands in Vietnam, initially in Phu Quoc and Da Nang. The Ruby Beach complex will include JW Marriott Marquis, W Hotels, Le Méridien and The Luxury Collection.
View Marriott →Southeast Asia’s first all-inclusive luxury resort under the Accor & Ennismore umbrella. Developed by Sun Group on Hon Thom island, Rixos Phu Quoc opened in late 2026 and represents a new category of resort for Vietnam.
Explore Beach Resorts →Sun Group’s hospitality developments are concentrated in two of Vietnam’s most dynamic destinations, with a growing presence across the country.
Sun Group’s flagship destination. Home to Sunset Town, Hon Thom island, the Bai Dat Do mixed-use urban area, and the Rixos Phu Quoc resort. Sun Group is also developing infrastructure across the island, including the expansion of Phu Quoc International Airport.
Sun Group’s presence includes the Da Nang International Fireworks Festival & Commercial Complex and Ba Na Hills. Accor brands including Sofitel, Swissôtel and MGallery will operate within these developments.
Sun Group’s hospitality portfolio extends to northern Vietnam, with developments including Sun World Ha Long Complex and other leisure destinations.
Sun Group’s mission is to “enhance the charm of the lands” — to develop destinations that celebrate Vietnam’s identity and unlock the tourism potential of remarkable places across the country. Through its partnerships with Accor and Marriott, it has brought some of the world’s most recognised hotel brands to Vietnam for the first time.
Its developments in Phu Quoc are part of a larger vision: to create an integrated resort, entertainment and infrastructure ecosystem on the island, anchored by the APEC 2027 conference and supported by the new Sun PhuQuoc Airways and a partnership with Changi Airports International to operate Phu Quoc International Airport.
Sun Group is one of Vietnam’s leading private economic groups, founded in 2007. It develops world-class tourism, entertainment, real estate and aviation projects across Vietnam, and is the developer behind many of the country’s most recognised resorts and destinations.
Sun Group partners with Accor and Marriott International. Through its Accor partnership, brands including Sofitel, Swissôtel, MGallery, Grand Mercure, TRIBE, SO/ and ibis Styles are arriving in Vietnam. Through its Marriott collaboration, brands including JW Marriott Marquis, W Hotels, Le Méridien and The Luxury Collection are planned for Phu Quoc and Da Nang.
Sun Group’s hospitality developments are concentrated in Phu Quoc and Da Nang, with additional projects across Vietnam. Its flagship hospitality destinations include Ba Na Hills, Sunset Town and Hon Thom in Phu Quoc, and the Da Nang International Fireworks Festival complex.
Yes. Rixos Phu Quoc is being developed by Sun Group in partnership with Accor and Ennismore. It is Southeast Asia’s first all-inclusive luxury resort under the Rixos brand and opened in late 2026.
Yes. Hotels and resorts developed by Sun Group can be included in private journeys across Vietnam. We pair them with private guides, drivers and experiences to create a seamless trip.
Sun Group’s hospitality portfolio is expanding rapidly. Several projects announced in 2026 are still under development, and new brands and destinations are expected to be added in the coming years. We update this page as new hotels open and verified details become available.
From the all-inclusive luxury of Rixos Phu Quoc to the coming Sofitel, Swissôtel and Marriott brands in Da Nang and Phu Quoc, Sun Group’s hotels can be woven into your private journey. Tell us your dates and interests, and we’ll design the trip around you.
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